Tony Stark Policci is a direct response copywriter, marketing strategist, and entrepreneurial success coach with decades of in-the-trenches experience starting in 1994 as Vice President of Piranha Marketing, Inc., which he helped build alongside his brother Joe Polish, founder of Genius Network®.

As CEO of Absolutely Brilliant Concepts, Inc. and founder of The Copy Avengers, Tony’s helped clients across countless industries generate more than $400 million in revenue through persuasive copy and smart marketing strategy for client's such as Dean Graziosi, celebrities like Paula Abdul, legends like Michael Gerber and Patrick Esquerré top coaches like Shanda Sumpter and Mike Koenigs.

Tony’s work has been featured in USA Today, The Wall Street Journal, and Entrepreneur Magazine. He’s ghostwritten dozens of books—including a New York Times bestseller—and is the author of the “Wise Guys Copywriting Handbook” an Amazon international bestseller, considered one of the most practical and entertaining copywriting guides and voted #9 of the best 100 copywriting books ever written by Book Authority.

Before marketing, Tony honed his storytelling chops on stage and screen, appearing in more than 65 stage plays—including three world premieres during a year in professional theatre, a CBS mini-series, and an HBO film. He fuses that theatrical flair with marketing know-how to help brands craft messages that connect—and convert.

A proud father of six, Tony is also a recovered addict, a man of faith, and a fierce advocate for personal growth, leadership and authentic communication.